You don’t need 47 KPIs to tell if your business is healthy.
You really just need three:
They’re the heartbeat of every business — and when they’re off, you feel it.
Let’s Start with the Obvious: Cash
When cash is tight, you know it.
It’s the chokehold feeling — payroll’s coming, bills are stacked, and your “profits” are stuck somewhere between customers and shelves.
When cash is too heavy (yes, that happens), it means you’ve got a pile of lazy dollars just sitting around doing nothing. Nice problem to have, sure, but not if it means missed growth or return.
The goal isn’t to hoard cash — it’s to put it to work.
So… How Much Working Capital Do You Actually Need?
Working capital is just Current Assets – Current Liabilities, but that definition’s useless without a target.
Here’s the rule of thumb:
You don’t need to hit it overnight — build toward it like a savings plan.
What’s in the Mix
Your working capital isn’t just cash. It’s a cocktail of all your short-term assets and debts, and a few bad ingredients can throw the whole thing off.
Subtract out:
Do the math honestly and you’ll finally understand why you feel broke even when QuickBooks says you’re fine.
The Big 3 Dashboard
You can’t manage what you don’t measure — so track these like your business depends on it (because it does):
|
Metric |
Goal |
What It Really Means |
|
A/R Days |
≤ 30 days |
You’re not financing your customers’ businesses. |
|
Inventory Days |
~30 days |
Your cash isn’t sitting on a shelf collecting dust. |
|
Operating Profit Coverage |
≥ 1.25x |
You’ve got enough breathing room to pay bills and sleep. |
When these three stay in range, everything else feels easier — payroll, taxes, opportunity, even sleep.
A Few Fast Levers
If cash flow feels tight, start here:
The AR/AP Balancing Act
Want an instant cash boost?
That’s free money. Don’t leave it there.
The Cash Flow Sweet Spot
The dream is simple:
You get paid right around when you need to pay others.
No drama. No “which bill do we cover first?” moments. Just rhythm.
That’s what a healthy business feels like — smooth, predictable, boring (in a good way).
The 10-Minute Monthly Check
If you can answer yes to those five questions, your business is in good shape — even if the economy isn’t.
Bottom line:
Forget the complicated dashboards.
Master these three numbers, and you’ll have what every business owner wants — control, confidence, and cash that doesn’t keep you up at night.