Advertising Is All About Frequency

Advertising frequency sure helps the big businesses in Times Square, but what about small businesses? Well, I have a secret to share: Advertising works on… Read More…

What the Royal Wedding Teaches Us About Marketing

If you set your alarm bright and early on May 19th to watch Prince Harry and Meghan Markle say, “I do,” you weren’t alone. Over… Read More…

Social Media for the “Boring” Professional Service Business

Which of the following statements is true? “Social media is only for companies with products or food to sell, and for bloggers with large followings.”… Read More…

Go Beyond the Data to Get Great Customer Feedback

We live in a time of ‘big data’ and ‘analytics’ that gives us powerful insight into what our customers want. We know what people are… Read More…

How To Grow Your Business in 2018: The importance of online marketing.

Want to grow your business in 2018? Read on! Shortly after Thanksgiving, we brought to you an article about Cyber Monday, its phenomenal 2017 revenue,… Read More…

What Cyber Monday 2017 Tells Us About Online Marketing

Were you one of the shoppers battling the crowds at midnight on Black Friday? I wasn’t. Per usual, I stayed at home. The idea of… Read More…

Drink In These Marketing Lessons From Pumpkin Spice Lattes

We’ve had two chilly mornings in the Carolinas so far this month. Two. Autumn doesn’t officially arrive until September 22nd.  But it’s here already, on… Read More…

Wrap-up Busy Season By Truly Connecting With Clients

During our own busy season, we touched on the importance of motivating employees and avoiding marketing pitfalls during your own times of intense deadlines.  But… Read More…

Finding Your Ideal Clients

Can you name something everybody likes?  Vacations? Puppies? Cheesecake? Well, certainly some people like those things.  But for others, time away from the office makes… Read More…

Referrals Are Your Best Sales Opportunities

Every day, your customers go looking for your service.  Every day, they face a barrage of loud advertisements and pushy salespeople.  Every day, they end… Read More…