Drink In These Marketing Lessons From Pumpkin Spice Lattes

We’ve had two chilly mornings in the Carolinas so far this month. Two. Autumn doesn’t officially arrive until September 22nd.  But it’s here already, on… Read More…

Wrap-up Busy Season By Truly Connecting With Clients

During our own busy season, we touched on the importance of motivating employees and avoiding marketing pitfalls during your own times of intense deadlines.  But… Read More…

Finding Your Ideal Clients

Can you name something everybody likes?  Vacations? Puppies? Cheesecake? Well, certainly some people like those things.  But for others, time away from the office makes… Read More…

Referrals Are Your Best Sales Opportunities

Every day, your customers go looking for your service.  Every day, they face a barrage of loud advertisements and pushy salespeople.  Every day, they end… Read More…

Avoid These Marketing Mishaps During Your Busy Season

As you know, we’re in our busiest season now.  We officially have one deadline under our belt (the March 15th partnership deadline), and now look… Read More…

3 Simple Ways To Make Your Website More Effective

There are, like, a billion websites on the world wide web today.  I’m not trying to be dramatic or cutesy in how I say that…. Read More…

Celebrate Small Business Saturday (even if you’re not a retailer)

Small Business Saturday, at first glance, seems only applicable to retailers.  After all, this day, sandwiched between Black Friday and Cyber Monday, was set aside… Read More…

Overcome a Bad Online Review in 3 Easy Steps

Each business is unique, but whether you’re a large multinational company or a Main Street storefront, one thing is certain: Bad reviews can cost you… Read More…

Marketing Metrics – the CPAs Point of View

In March we had Kathleen Ritz, CEO of Ritz Marketing, in to talk to our clients about the impact of Social Media on a typical… Read More…

When Will the Economy Recover?

I follow a few different economists – being in Charlotte and all. One that I follow that doesn’t work for the big banks is Alan… Read More…