Back to Menu
    The Vault lock icon
    Level 2
    Classified Full Access

    For the business owner ready to implement key strategies and concepts with the right guidance and support.

    Explore
    The Vault

    Episode 005: Doing Business The Yellow Tux Way- Jesse Cole, Owner of Savannah Bananas

    If you're in an airport and you see a yellow blur run past you, that's just Jesse Cole on his way to his next speech. This episode will open your eyes to how you can set yourself apart from your competition and industry. Jesse's stories, lessons, and experiences all empower you to stand out by being different and focusing on your fans and clients.

    Fresh out of college, Jesse took over a college wooden bat league baseball team that had no money in the bank account and made it one of the most successful and profitable baseball teams in the country. He did that by realizing that he wasn't in the baseball business, he was in the business of creating memories and experiences. Jesse now owns the Savannah Bananas baseball team. After going in to a stadium that has hosted professional teams that have failed for almost 100 years, the Bananas sell out every single game and have achieved recognition on the national level with ESPN, CNN, and MSNBC featuring their story. The experience their fans receive interacting with the Bananas brand is all the marketing the company needs. If you're ready to find a better way to give your clients the experience they deserve and eliminate your marketing budget, this is the episode for you!Check out Jesse's book, Find Your Yellow Tux. You can hear him on his podcast, Business Done Differently. Be sure to reach out and ask questions after this episode on his LinkedIn. 

    You may also be interested in

    Stay connected

    Sign up for our updates.

    We have a pretty great insights that dig into issues, you really care about.