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    When is asset diversification a good strategy for a business?
    The Vault

    When is asset diversification a good strategy for a business?

    October 2023

    No investment strategy is a sure thing, which is why financial advisors often recommend choosing a more diversified approach. Diversification keeps you from experiencing the full swings of any one market. Keep reading to find out how and why diversification is a wise move in business.

    Jordan Curnutt, CFP

    Jordan Curnutt, CFP

    Financial Planner at .

    Protecting Small Business Wealth

    Diversifying your assets can be a smart move for businesses, especially small ones. Imagine you've poured your heart and soul into your business, which has been your primary source of wealth. While it's true that small businesses can generate substantial wealth, they also carry a significant level of risk.

    Now, picture this: instead of putting all your eggs in one basket, you decide to spread your investments across different industries or asset classes. This diversification strategy is like creating a safety net for your hard-earned nest egg. It means you're not solely dependent on the success of your business, which can be vulnerable to market fluctuations or unforeseen challenges.

    In simpler terms, diversifying your assets outside of your core business can help you safeguard the wealth you've worked tirelessly to build. It's a way of saying, "I value what I've created, and I want to protect it for the long haul."

    Julia Kelly

    Julia Kelly

    Managing Partner at .

    Reducing Risk Across Currencies and Sectors

    Asset diversification can be a great strategy for businesses in many scenarios. For example, if a business is looking to enter the foreign market or wants to hedge against currency fluctuations, it may want to own assets denominated in different currencies. This will help mitigate the potential risks associated with currency exchange rate changes and give it more stability.

    Another common scenario when asset diversification can be beneficial is when an organization wants to invest its capital without having too much of its portfolio concentrated in one sector. By owning assets across multiple sectors and industries, its exposure to volatility will decrease significantly, as different industries can face varying degrees of risk at the same time.

    Harry Morton

    Harry Morton

    Founder of .

    Safeguarding Business from Market Volatility

    Asset diversification can be a smart move for businesses aiming to safeguard themselves from market volatility. Consider a digital agency that has generated substantial profits from a single service. Relying solely on this service makes the company vulnerable to market shifts or tech advancements that could render its offering obsolete.

    To mitigate this risk, diversification could involve branching into complementary services or expanding into related industries. By doing so, the business opens new revenue streams on which they can fall back. Asset diversification in this context is akin to planting multiple seeds and increasing the chances of sustained growth in an ever-changing market.

    Trevor Ewen

    Trevor Ewen

    COO of .

    Strategically Planning for Business Downturns

    In the good times, it's important to start planning for what a business downturn may look like. Healthy businesses tend to produce free cash flow. Excess cash may present a great opportunity to invest in an asset that can hedge against a downturn. It could be as simple as marketable securities or as complex and strategic as an acquisition. The important thing is to understand the "why" of a particular asset.

    James McNally

    James McNally

    Managing Director, .

    Achieving Stability with Limited Resources

    A specific scenario in which asset diversification may be beneficial is when an investor has limited resources but still wants exposure to multiple markets or sectors. Having a diverse portfolio that includes different asset classes and investments spread out over many countries or industries allows for more stability and growth than what could be achieved by investing in just one sector or country alone.

    This is a crowdsourced article. Contributors' statements do not necessarily reflect the opinion of this website, other people, businesses, or other contributors.

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