Published on September 07, 2025. Article written by .
About the author:
Gary Frey is the Owner / Director of Business Development at BGW Advisors.
Learn more about Gary and rest of our team on the Team page.
Published on September 07, 2025. Article written by Gary Frey.
"Vanilla is a great flavor." – Austin Palmer
Austin may have raised some eyebrows as a kid at 31 Flavors, but he’s always known one thing: flashy doesn’t equal better.
So, whether he’s picking ice cream or building financial portfolios, his approach is the same:
Simple. Steady. No sprinkles required.
His path started predictably—son of a CPA, became a CPA, climbed the ladder at Morgan Stanley & Merrill Lynch.
He never chased “fastest-growing advisor” titles. He just kept showing up, doing the right thing, & putting clients first.
Then one day, he walked away from corporate comfort to become a partner at Destination Wealth—and suddenly, vanilla had a twist.
Consistency? That came naturally.
Entrepreneurship? That was rocky road.
If you’ve ever done everything “right” & then found yourself wondering, “What else am I capable of?”—this one’s for you.
It’s a story of rewiring. Of risk. Of letting go of the familiar to build something that’s yours.
Because leadership doesn’t have to be loud.
It just has to be real.
To learn more, find him at destinationwealthadvisors.com, or reach out to him at austin.palmer@dw-advisors.com
George Eliot told us, "It’s never too late to be what you might have been."
Austin proves it.
About the author:
Gary Frey is the Owner / Director of Business Development at BGW Advisors.
Learn more about Gary and rest of our team on the Team page.
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