Accounting & advisory for technology and software companies that want clarity around revenue, burn, and what the numbers are really saying.
Most tech companies don’t struggle with activity.
They struggle with interpretation.
✅ Revenue is growing.
✅ Customers are signing.
✅ The product is moving forward.
And still, the numbers raise more questions than they answer.
Where this starts to matter.
It shows up in decisions you’re already making:
- Pricing changes that affect growth—but not always predictably
- Hiring decisions tied to momentum—but not always to cash
- Investments that make sense strategically—but are harder to measure financially
Nothing unusual.
Just not always clear.
What it looks like day to day.
You can have:
✅ Growing revenue
✅ Increasing users or customers
✅ Strong product momentum
And still want better clarity around:
❌ What that growth actually translates to financially
❌ How much of your revenue is predictable vs. variable
❌ How long your current cash position really lasts
What's actually going on.
In software and tech, the business doesn’t run on revenue alone.
It runs on how that revenue behaves.
Between:
Sales → Contracts → Revenue Recognition → Cash → Burn → Runway
That’s where things get harder to interpret:
- Revenue that’s booked vs. revenue that’s recognized
- ARR, MRR, and one-time revenue mixing together
- Deferred revenue that looks strong—but hasn’t hit cash yet
- Burn rate that shifts as the team scales
Most companies are tracking these.
But not always in a way that connects clearly.
Why accounting for you gets complex.
As the company grows, a few things start to matter more:
- Revenue recognition (ASC 606) and how contracts translate into reported revenue
- ARR vs. MRR vs. one-time revenue and what’s actually predictable
- Deferred revenue and how it affects cash vs. reported performance
- Customer acquisition cost (CAC) vs. lifetime value (LTV)
- Burn rate and runway as hiring and investment accelerate
- Equity, cap tables, and investor expectations tied to financial reporting
None of this is unusual.
It’s just layered.
And when it’s not clear, it shows up as:
- Growth that’s hard to interpret
- Financials that don’t match how the business feels
- Decisions that rely more on instinct than visibility
What your current accounting firm may be missing.
Most accounting systems track transactions accurately, which is necessary.
But tech companies don’t run on transactions.
They run on metrics, timing, and expectations.
So, while you have reports, they don’t always show:
- What your revenue actually represents
- How predictable your growth really is
- How decisions today affect runway and valuation
They’re just keeping score.
What we see when we step in.
We partner with software and tech companies that are growing but lack clarity.
We tend to find:
- Revenue that’s increasing but not fully understood
- Metrics that exist but aren’t tied back to financial decisions
- Financials that are accurate but not especially helpful for planning
Not mistakes.
Just complexity that hasn’t been fully connected.
That’s the gap we close.
HOW WE WORK
We start with what you’re already thinking about.
“What are you trying to understand about the business right now?”
✅ Growth.
✅ Runway.
✅ Valuation.
That’s where we focus.
From there, the goal is not to give you more reports. It's to give you a clearer view of what the numbers actually mean.
That means:
✅ Understanding how revenue behaves—not just how it grows
✅ Seeing how burn and hiring decisions affect runway
✅ Connecting metrics like ARR, CAC, and LTV to real financial outcomes
Why BGW?
We’re not here to slow growth down.
We’re here to help you understand it.
So you can connect:
- what you’re building
- how it’s growing
- and what it actually means financially
