Atypical Insights

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4 Business Takeaways From My Trip to IKEA
4 Business Takeaways From My Trip to IKEA

We’ve been talking about getting a bookshelf for quite some time. We have a pretty good collection...

March 29 is National Mom and Pop Business Owners Day
March 29 is National Mom and Pop Business Owners Day

We aim to show our appreciation for small business owners in everything we do, but tomorrow, we...

Avoid These Marketing Mishaps During Your Busy Season
Avoid These Marketing Mishaps During Your Busy Season

As you know, we’re in our busiest season now. We officially have one deadline under our belt (the...

Motivating Employees During the Busy Season (it's not just about pizza parties)
Motivating Employees During the Busy Season (it's not just about pizza parties)

It’s tax season, which means the BGW office resembles something of a beehive: It’s loud, people are...

3 Simple Ways To Make Your Website More Effective
3 Simple Ways To Make Your Website More Effective

There are, like, a billion websites on the world wide web today. I’m not trying to be dramatic or...

5 Leadership Lessons from Buddy the Elf (really)
5 Leadership Lessons from Buddy the Elf (really)

I’m pregnant. Really, really pregnant. The baby is due any day now, and my preferred location is...

The Power of Gratitude
The Power of Gratitude

Some years ago, I went to a marketing conference. In a breakout session on sales, the presenter...

Improve Your Business Writing in 6 Easy Steps
Improve Your Business Writing in 6 Easy Steps

Even if you don’t maintain a blog or publish articles regularly in professional journals, you write...

Build Community Service Into Your Business
Build Community Service Into Your Business

October 22nd is Make A Difference Day, one of the largest annual single days of service nationwide....

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